2024 AGENDA

Please note that the agenda and session timings are subject to change.

Day 1 — June 25

8:00am — 9:00am
Early Registration & Light Breakfast
9:30am — 10:00pm
Pre-Conference Workshop - GlobalLink Now
Julien Didier @ TransPerfect

Learn about the GlobalLink Now roadmap. We'll cover generative AI, the new UI, additional translation providers, tools for light post-editing, and wrap up with Q&A and a user feedback session.
10:00am — 12:00pm
Pre-Conference Workshop - GlobalLink Portal
Sage Petersen @ TransPerfect | Marta Sarandeva @ TransPerfect | Madhur Sethi @ TransPerfect

Leverage the power of GlobalLink Technology with GlobalLink Portal! Discover how our intelligent solutions can help transform your content strategy, making your brand more impactful in diverse markets. Collaborate with industry experts, share your insights, and see your ideas come to life. Whether you're a seasoned user or new to our system, your input is invaluable. Join the conversation and help shape the future of our innovations. Let's create something extraordinary!
10:00am — 12:00pm
Pre-Conference Workshop - GlobalLink Enterprise
Natalia Fuentes @ TransPerfect | Benjamin Esch @ TransPerfect | Keith Brazil @ TransPerfect

This workshop will give participants an overview of the latest features and improvements in GlobalLink Enterprise. We'll also take a look at the roadmap for the next 12 months and review improvements in client experience, while leaving ample time for questions, feedback and suggestions.
10:00am — 12:00pm
Pre-Conference Workshop - GlobalLink Web
Imran Sadiq @ TransPerfect | Marc Johnson @ TransPerfect | Joe Kuefler @ TransPerfect

Learn about GlobalLink Web, from beginner to advanced. We'll cover the essentials: What is GlobalLink Web? How does it work? Where is it useful? Find out about our newest features: WebStudio and the SEO flattening service. For more advanced users, we take a look at how content is captured, OPE (the on-page translation editor), and CSS classes for translation.
10:00am — 12:00pm
Pre-Conference Workshop - GlobalLink Media
Matt Austen @ TransPerfect

Learn about GlobalLink TV and our media localization tools! For GlobalLink TV, we'll cover video management, accessibility, ASR (automatic speech recognition) & MT (machine translation), and the roadmap. For media, we'll cover localization MAM (media asset management) and StudioNEXT for AI dubbing, with examples of TTS (text to speech) and (voice) Morphing.
12:00pm — 1:00pm
Registration & Networking
Come get your pass for GlobalLink Next. A light lunch will be provided.
1:00pm — 1:10pm
Opening Remarks
Jeremy LeWitt @ TransPerfect | Rob DiNinni @ StageCoach Improv
1:10pm — 1:30pm
Intelligence Everywhere
Matt Hauser, CXO @ TransPerfect
1:30pm — 2:30pm
Keynote
Nina Schick

Nina Schick is a world-leading authority on AI. She has been named at the top of the world’s 20 best speakers on AI, alongside others including Sam Altman, Demis Hassabis and Geoffrey Hinton. Nina argues that AI is fundamentally about power and people. She analyses what it means to lead in the Age of AI, examining how AI will transform business, geopolitics and humanity. Nina was among the first to identify AI as a 'tipping point for humanity.' She articulated this vision years before ChatGPT made AI a global phenomenon. Nina advises several AI and technology companies, including Truepic - the first to build media authentication technology, and Synthesia, the world’s first AI-to-video generation platform. Before specialising in Generative AI, Nina worked on geopolitical crises, including Brexit, the Russia-Ukraine war and state-sponsored disinformation. She has advised leaders including Joe Biden, the President of the United States and Anders Fogh Rasmussen, the former Secretary General of NATO.
2:30pm — 3:00pm
Website Translation - Which Approach is Best for You?
Marc Johnson, Division President @ TransPerfect | Imran Sadiq, VP @ TransPerfect | Jonathan Canty, Director @ TransPerfect

In a world of choice, let us guide you on your website localization journey. We’ll explore the different solutions to get your site ready for global audiences, and help you make the right decision for your business' needs.
2:30pm — 3:00pm
AI for Digital Marketing
Diego Bartolome @ TransPerfect | Ty Trainer @ TransPerfect | Dana Weber @ TransPerfect
2:30pm — 3:00pm
Launching A Committed LEP Bank
David McCosker, SVP Emerging Market Banking @ Citizens Bank

David joined Citizens at a time of tumult in the industry (SVB/Signature/FRB failures) and shortly before the organization shifted its strategy. Despite the changing dynamics, he was able to deliver big wins for the organization with a very lean and nimble approach. Join us to learn how David was able to accomplish that and deliver in a way to help customers, satisfy regulators, and not burden the rest of the organization.
3:00pm — 3:30pm
Localization at Hyatt: Telling Our Story, Building Our Brand
Jennifer Dwivedi @ Hyatt Hotels

This session will cover positioning localization within your company for long-term success, internal stakeholder evangelization, building a brand, and developing a positioning strategy.
3:00pm — 3:30pm
The Market in Marketing: Connecting Campaigns to Global Business Goals
Jill Straszheim @ Oliver Healthcare Packaging

In a sea of splashy ads, humorous commercials, and engaging Tik-Toks, it can be easy to get lost in generating the most compelling content for your marketing campaign. Instead of focusing solely on creating a viral moment, try putting the market at the heart of every campaign element. You will launch a more sustainable effort to propel your company forward. Drawing from real-world examples, this session will focus on how to better understand your market, the role technology can play in helping you maximize your budget, and ways to gain influence across the organization.
3:00pm — 3:30pm
Performance Content for Multicultural Success
Dana Weber @ TransPerfect
3:30pm — 4:00pm
Beyond Words: Is AI Translation Ready for My Business?
Natalie Crosier @ Cognex

This presentation delves into the process of evaluating whether AI translation is a good fit for your company. Beginning with an assessment of the current translation landscape and future requirements, we conducted a rigorous translation test across 8 languages, involving 3 AI translation technologies. Engaging 2 vendors for marketing and technical content, we measured quality and identified resource needs. Through meticulous testing and analysis, this presentation provides insights for selecting the best translation technology to enhance your company's global communication strategy.
3:30pm — 4:00pm
No more band-aids - A Norwegian Cruise Lines Case Study
Scott Friedman @ Norwegian Cruise Line

A behind-the-scenes look at how NCLH is transforming their customer journeys with modern technology. Key points include:
  • Legacy System Overhaul: Transform outdated, human-dependent systems to enhance customer satisfaction and sales.
  • Scalable Content Delivery: Develop scalable solutions and optimize for future search engines.
Key Takeaways:
  • AI Infusion: Leverage AI for efficient scaling and content delivery.
  • Embrace Change: Prioritize learning through inspection rather than clinging to past successes.
3:30pm — 4:00pm
Enabling Enterprise Progress in Diverse Segments
Montell Watson @ Movement Mortgage
4:15pm — 4:45pm
Hype, Hope and Fear: Navigating the AI Opportunity
Ty Trainer @ TransPerfect | Joe Campbell @ TransPerfect
AI
4:45pm — 5:15pm
AWS Case Study - GlobalLink LLM Partnership
Ajit Manuel @ Amazon Web Services
5:15pm — 5:45pm
Fireside Chat with TransPerfect's Co-CEO and Fortune Magazine
Phil Shawe @ TransPerfect | John Kell @ Fortune Magazine
5:45pm — 6:00pm
Closing Remarks
Jeremy LeWitt @ TransPerfect | Rob DiNinni @ StageCoach Improv
6:00pm — 6:45pm
Happy Hour
7:00pm — 10:00pm
Evening Event

Day 2 — June 26

8:00am — 9:00am
Breakfast
9:00am — 9:05am
Day 2 Kickoff
Jeremy LeWitt @ TransPerfect | Rob DiNinni @ StageCoach Improv
9:05am — 9:45am
Introducing GlobalLink GenAI
Julien Didier @ TransPerfect | Keith Brazil @ TransPerfect
9:45am — 10:30am
AI/LLM Workshop - Amazon Web Services
Melina Moussetis @ Amazon Web Services
11:00am — 11:30am
Unlocking Multilingual Success
How GlobalLink and 1440 Powered UPS's Salesforce Knowledge Translations into 25+ Languages
Jon Jessup @ 1440io | Billy Nava @ TransPerfect
11:00am — 11:30am
Overcoming Media Localization Challenges with AI
Mike Smith @ Curiosity Stream
11:00am — 11:30am
The Power of AI and Humans for Content Creation and Localization
Krista Goedel @ Sanofi

The use of AI helps create greater efficiencies for marketers and communicators who want to produce engaging online content for different language-speaking audiences. Working in the highly regulated healthcare industry across multiple markets is a challenge. You want to save costs and resources for your global campaigns but still be relevant to multiple different markets. By using machine-learning and continuously feeding GlobalLink with new content and translations, it will start become more familiar with your brand's tone of voice and vocabulary. This lets marketers and communicators focus on more value-add elements such as the storytelling and adding more local specific information. Global marketing and communications teams are happy because they can ensure brand compliant, quality content. Local teams are happy because they can ensure market relevance.
11:00am — 11:30am
Lost in Translation No More: Unlocking the Power of a Centralized Translation Function
Wendy Barnum @ Infor

In this session, we will focus on optimizing a central translation function through the blending of technology and improved processes. You will learn how tweaking workflows, expanding reporting and intentional integrations can take your centralized model to the next level.
11:30am — 12:00pm
Modernizing the In-House Translation Team
Katie Steuck @ Trek

We'll cover how GlobalLink software and services have helped modernize an in-house translation team. Gone are the days of one or two all-purpose translators running from meeting to meeting with a stack of papers. With GlobalLink Enterprise, TSO/TSR, and MediaNext, a team of project managers can connect a vast field of freelance translators and market specialists within custom workflows that increase efficiency while maintaining the control of an in-house team.
11:30am — 12:00pm
Say Hello to GlobalLink Voice
Dina Bloom @ TransPerfect | Pierre Lanchartin @ TransPerfect
11:30am — 12:15pm
Global MT Enterprise Panel
Sanofi | Anthony Tangherlini @ Oscar Health
11:30am — 12:00pm
Exploring the Power of GenAI
Megan Carrigan @ Valtech, Clive Henry @ Adobe, Melina Moussetis @ Amazon Web Services, Tristan Buttolph @ TransPerfect
12:00pm — 12:30pm
Digital Transformations + Global Source of Truth: Stories from the Front Lines
Mark Hentschel - Ecommerce/DXP Architect @ Bose | Rachel Connors @ Contentstack | Nate Fong @ TransPerfect

Managing a global launch is difficult enough — now imagine doing it while going through a digital transformation, and selecting a global translation provider. This is the lift that Mark and his team have gone through, and they lived to tell the tale. Mark and Nate will be going through that journey, discussing how they overcame challenges, and leaning into audience-submitted questions to help you skip some of those painful lessons!
12:00pm — 1:00pm
A Dialogue on the Dawn of AI: Tests and Trials on a New Frontier - Panel
Beth MacEntee @ JnJ | Olivia Cleveland @ TTI | Jen Griffith @ UPS

An informal discussion on all things Gen-AI, and how we’re integrating it into our respective businesses and teams for different use cases across productivity, marketing/content, and more.
12:00pm — 12:30pm
Automation, Optimization, & Collaboration through GlobalLink: Zebra Technologies Case Study
Lisa Cowgill @ Zebra Technologies | Mara McLaughlin @ TransPerfect

Explore insights from Zebra's journey with GlobalLink over the last 5 years, including a look at where we started and how our process has evolved. Content focuses on optimizations, automation, AI, and collaboration with TransPerfect.
12:15pm — 1:00pm
Embracing Change: Navigating Effective Change Management for Website Localization - Panel
Tara Schultz @ BMS | Aileen Taylor @ Cell Signaling Technology | Catherine Ruggles @ Bio-Rad | Kevin Clarkson @ iRHYTHM

Website localization is a critical process for businesses aiming to expand their reach and connect with global audiences. However, implementing localization initiatives often requires significant organizational changes, which can be challenging to navigate effectively. Embracing change and adopting a strategic change management approach is crucial for ensuring a smooth transition and maximizing the benefits of website localization.
12:30pm — 1:00pm
The Evolution of GlobalLink Now
Fred Bane @ TransPerfect | Ty Trainer @ TransPerfect
12:30pm — 1:00pm
How to Increase Global Employee Engagement and Inclusivity
Sylvia Martinez @ Arrow Electronics

Managing internal HR-related content and our partnership with TransPerfect has provided HR with the necessary tools to effectively deliver various content to our employees globally, in their preferred language, increasing effective communication, engagement, and inclusivity. As we continue to develop strategies to effectively communicate, remove language barriers, and contribute to a positive work environment, TransPerfect continues to provide support through our initiatives and adapt with us in our ever-changing environment.
1:00pm — 2:00pm
Lunch
2:00pm — 2:30pm
GlobalLink GenAI Consulting
Diego Bartolome @ TransPerfect | Ty Trainer @ TransPerfect
2:00pm — 2:30pm
Transforming Threat into Opportunity: Google AI Overviews & The New Stakes for Global SEO
Colt Foutz @ TransPerfect
2:00pm — 2:30pm
Orchestrated Customer Experience
Stuart Davis @ CSL Behring | Sanofi

Billy Nava (TransPerfect) will moderate a panel with Stuart Davis (CSL Behring) and other Veeva & Life Science customers.
2:00pm — 2:30pm
Client Case Study - BMC Software
Tejas Anharde @ BMC Software
2:30pm — 3:00pm
Hilton Case Study
Thais Magane @ Hilton | Curtis Pettit @ Hilton

In less than a year, Hilton transformed its in-language landscape, moving from disconnected websites with limited scope to a full digital experience in 17 languages - and counting. This presentation tells the story of this transformation, how we achieved it, and the lessons learned along the way.
2:30pm — 3:00pm
GlobalLink Live: Automating Accessible Corporate Communication
Nate Fong @ TransPerfect | Justyn Vazquez @ TransPerfect

The expectations for HR, communication and training teams to communicate to their global workforces are changing rapidly. Gone are the days of simple one-page memos — if your goal is inclusive, dynamic messaging that impacts your business, you need something more effective. Come see how GlobalLink Live is using AI and automation to make that possible.
2:30pm — 3:00pm
Driving Operational Excellence Through Centralized Translation Capabilities
Lorena R. Gomez @ AbbVie
2:30pm — 3:00pm
Club Car Technical Publications — Past, Present, and Future
Eric Petzoldt @ Club Car

Follow the maturity from unstructured monolithic authoring to DITA and the ROI of a strong CCMS/Translation integration. We will also discuss the future of AI and offering content outside of traditional publications.
3:00pm — 3:30pm
Stop Hallucinating
Diego Bartolome @ TransPerfect | Alex Poulis @ TransPerfect
3:00pm — 3:30pm
Translating Tomorrow: Navigating the Dynamic Landscape of Translations
Clara Shin @ Western Digital

What does experimentation with translations look like in a rapidly changing industry? Partnering with the right 3rd party provider creates a safe space to regularly examine new solutions - and occasionally fail.
3:00pm — 3:30pm
Clinical Trial Management with Patient-Level AI
Josh Wilson @ AiCure

AiCure's and TransPerfect's Dataforce teams work collaboratively as the human-in-the-loop team, performing video review of patient-submitted videos in order to optimize the value derived from AiCure's computer vision AI. This helps drive higher data quality and confidence, while driving algorithm optimization.
3:00pm — 3:30pm
HPE and GlobalLink: A Story of Success Through the Years
Oswaldo Lopez @ HPE

Back in 2016, Hewlett Packard Enterprise (HPE) took the strategic decision to migrate from another Translation Management System (TMS) into GlobalLink. 8 years later, it turned out to be not only the best decision made at that time, but implementing GlobalLink has been the key milestone to support our growing translation technology needs. Adopting multiple API and Mediator integrations, Machine Translation engines, and now piloting "AI Interpreter,"" GlobalLink has helped our translation process achieve its full potential. Through the years, GlobalLink has been able to meet and exceeding our technology needs — confirming to be a flexible, powerful, and scalable TMS.
3:30pm — 4:15pm
Keynote
Brian Solis

Head of Global Innovation at ServiceNow, Former VP of Global Innovation at Salesforce, Best-Selling Author, Digital Futurist, Silicon Valley Luminary.

Brian helps audiences understand the evolving, complex landscape of digital trends and how they impact our work, markets, and business over time. Whether it’s generative AI, AR/VR or and spatial computing, web3, the metaverse, IoT, digital twins, or robotics and autonomous vehicles and systems, Brian humanizes each wave of emergent disruption to help audiences understand trends and see themselves productively shaping the future. He helps shift people’s mindsets from being overwhelmed, confused, or intimidated to moving forward with curiosity, excitement, and imagination.

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