Keynote |Thomas Husson| FORRESTER

Personalizing Experiences: The Next Frontier for Global Brands

Thomas is a vice president and principal analyst serving Chief Marketing Officers. Thomas focuses on technology innovations within marketing and its impact on strategies such as the disruptive role of technology in bridging the digital and physical worlds; new conversational interfaces, such as messaging apps, bots, and intelligent agents; and the role of mobile devices, including wearables and connected objects on shaping consumer attitudes and behaviors.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and WebSummit, and is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.


Balaji Subramanian
Vice President, Global Operations
Carlos Marquez Arroyo
Manager, E-Commerce
Georg Kirchner
Globalization Technology Manager
Dell EMC
Bruno Herrmann
Director of Globalisation and Localisation
The Nielsen Company
Nancy Van den Eynde
EMEA Marketing Service Manager
Rachel Malcolm
Team Leader Publishing
Customer Experience and Corporate Development
Stefanos Constantinou
Vice President & Commercial Director, EMEA
VICE Media
Thomas van Mastbergen
Head of Digital Marketing
Product Director
Collinson Group

Speaker information will be added periodically. Check back for further information.


  • 25 June:
    Business Content Forum Track
  • 26 June:
    Technology Track
  • 9:30 Light Breakfast & Check-In
    11:00 GlobalLink NEXT Europe Opening Remarks
    11:15 Forrester Keynote:
    Personalising Experiences – The Next Frontier for Global Brands
    12:00 Heineken Globalisation Spotlight:
    Centralising New Product Launches Through E-Commerce
    12:30 Nielsen Spotlight:
    Leveraging Digital Globalisation Framework to Unleash Product Effectiveness
    13:00 Lunch
    14:00 Collinson Group Globalisation Spotlight:
    Taking a Product Global From Scratch
    14:30 HUGO BOSS Globalisation Spotlight:
    From HUGO BOSS to HUGO and BOSS
    15:00 Break
    15:15 Industry Roundtable Discussions
    16:00 VICE Media Globalisation Spotlight
    16:30 Break
    16:45 Panel of Experts Q&A
    17:30 Closing Remarks
    17:45 Cocktail Reception & Networking
  • Track:

    General Session

    Business Track

    Technical Track

    9:00 Light Breakfast & Check In
    10:00 Opening Remarks
    10:15 The GlobalLink Ecosystem
    10:45 Nu Skin Case Study
    11:30 Break
    11:45 The Future of AI and Language
    12:15 Dell EMC Case Study
    13:00 Lunch
    14:00 GlobalLink Client Profiles
    14:00 Technical Track – Machine Translation & AI Workshop
    14:30 OneLink Workshop
    14:30 Project Director Workshop
    15:00 TransPort Workshop
    15:00 GlobalLink Cloud Connect Workshop
    15:30 Break
    15:45 MediaNext Case Study
    16:15 GlobalLink Case Study: Sabre
    17:00 The GlobalLink Vision
    17:30 Closing Remarks
    17:45 Cocktail Reception & Networking
  • Track:



    8:00AM – 9:00AM Breakfast
    9:00AM – 9:45AM Keynote Presentation: Context Marketing
    9:45AM – 10:30AM Client Case Study: Perry Ellis
    10:30AM – 10:45AM Morning Break
    10:45AM – 11:30AM Technology Onboarding
    11:30AM – 12:15PM Keynote Presentation: Percolate
    12:15PM – 1:00PM Enterprise Reporting in GlobalLink
    1:00PM – 2:00PM Lunch
    2:00PM – 2:30PM GlobalLink Transport + IRM
    2:00PM – 2:45PM OneLink Client Case Study: Hilton Worldwide
    2:30PM – 3:15PM OneLink Central Workshop
    2:45PM – 3:30PM Advanced OneLink Implementation
    3:15PM – 4:00PM Client Case Study: Working with System Integrators
    3:30PM – 4:15PM CCMS Case Study: Cray Inc.
    4:00PM – 4:30PM GlobalLink In-Context Review
    4:15PM – 5:00PM Using GlobalLink with Machine Translation
    4:30PM – 5:00PM GlobalLink and SEO
    5:00PM – 5:45PM Closing Keynote Presentation: SAP
    5:45PM – 6:00PM Closing Remarks
*Please note that this year’s agenda is subject to change.


If you have any other questions or inquiries related to the event, please email

What is the cost of registration and what does it include?

The registration fee for GlobalLink NEXT Europe is €495 and includes admission to all sessions, breakfasts, lunches and cocktail hours.

Is there a dress code?

Business casual is recommended for all GlobalLink NEXT Europe sessions and events.

May I bring a guest?

We encourage all GlobalLink NEXT Europe attendees to invite colleagues to also register for the conference. Space is limited, so we suggest securing all spots as soon as possible.

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