The Future of Globalization Management

Register Here

Monday, June 6, 2016
The Robert Trent Jones Golf Club
One Turtle Point Drive, Gainesville, VA 20155



GlobalLink NEXT is an annual invitation-only conference hosted by The three-day event will take place September 27–29 in Chicago, uniting everyone that makes GlobalLink GO—engineers, training staff, client support teams, and executives, along with fellow GlobalLink users from around the globe!


All GlobalLink NEXT 2017 sessions will take place at the W Chicago – City Center.

W Chicago – City Center
172 West Adams Street
Chicago, IL 60603

Click here for directions to the W Chicago – City Center.


Loni Stark

Sr. Director, Strategy & Product Marketing
Customer Experience & Adobe Experience Manager

Juan Cardenas

Digital Marketing
Globalization & Localization Consultant

Martin Coady

Executive Director, Marketing Technology

New speakers will be announced every week leading up to the event!


Benjamin Esch
Globalization Senior Supervisor, Global Content
Legacy Starwood Hotels & Resorts
Georg Kirchner
Globalization Technology Manager
Dell EMC
Harvey Bierman
Vice President, E-Commerce Technology & Operations
Phil Shawe
Co-Founder & CEO
Mark Hagerty
Chief Technology Officer
Matt Hauser
Vice President, Content Solutions
Keith Brazil
Senior Vice President, Technology
Julien Didier
Vice President, Technology
Martha Ferro Geller
Vice President, Strategic Accounts
Diego Bartolome
Vice President
Lisa Chan
Vice President
Roy Dvorkin
Vice President, Media & Entertainment
Joe Campbell
Director, Technology Operations


As our 2017 agenda evolves, please refer back to our website and Twitter account for session updates, speaker announcements, and latest news!

  • DAY 1
  • DAY 2
  • DAY 3
  • 12:00PM – 2:00PM Arrivals & Lunch (On Your Own)

    2:00PM – 5:00PM Early Check-In

    5:00PM – 6:00PM Break

    6:00PM – 9:00PM Welcome Reception

  • Track:

    General Session



    8:00AM – 9:00AM Breakfast & Check In

    9:00AM – 9:15AM Opening Remarks

    9:15AM – 9:45AM Opening Keynote: VML

    9:45AM – 10:15AM The GlobalLink Ecosystem

    Matt Hauser: VP Content Solutions,

    Background on the history of GlobalLink, key developments over the last 10 years, insight into our core philosophies around utilizing technology to drive efficiencies in delivering global content, and a holistic view of how all of the GlobalLink products work together.

    10:15AM – 10:30AM Break

    10:30AM – 11:00AM Project Director Roadmap

    Keith Brazil: SVP Technology,

    Overview of the GlobalLink Project Director solution, summary of key features released in Project Director 5.0, and a peek at new features and functionalities that will be deployed in the next 12 months.

    11:00AM – 11:30AM Western Digital Case Study

    11:30AM – 12:00PM OneLink Roadmap

    Julien Didier: VP Technology,

    Demo of the OneLink proxy solution for managing global websites, overview of recent feature enhancements, and an outline of new product functionality that will be available in the next 12 months.

    12:00PM – 12:30PM OneLink Case Study: UPS

    12:30PM – 1:30PM Lunch

    1:30PM – 2:00PM Hewlett-Packard Case Study

    2:00PM – 2:30PM Which GlobalLink Am I?

    Korey Pace: Solutions Engineer,
    Chubasco Spivey: Content Solutions Director,

    With multiple GlobalLink solutions available to help clients manage global content, it can sometimes be confusing for new clients to determine which product(s) best fit their needs. This session will present typical use cases for each product and give attendees the ability to ask questions about which product would drive the most efficiencies based on their content, internal structure, and overall business goals. Intended for attendees who are considering GlobalLink for the first time or if you are curious about how other GlobalLink products can supplement your current technology stack.

    2:00PM – 2:30PM OneLink Client Case Study: Cell Signaling Technology

    2:30PM – 3:00PM OneLink Central Workshop

    Julien Didier: VP Technology,
    Imran Sadiq: Director OneLink Client Services,

    This session will be a deep dive into OneLink’s proxy technology for managing global websites, and will give attendees more hands-on instruction for working with new features and functionality associated with the OneLink Central dashboard.

    2:30PM – 3:00PM Machine Translation 101

    Diego Bartolome: VP,

    Everyone is talking about machine translation these days, but do you really know how it works and what options are available? This session will give you an overview of machine translation and how it has evolved, and provide best practices and suggested use cases based on our extensive experience working with MT.

    3:00PM – 3:30PMLegacy Starwood Hotels & Resorts Case Study

    3:00PM – 3:30PMGlobalLink Connect

    GlobalLink features integrations with more third-party systems than any other TMS platform. This session will highlight a few key integration use cases and outline the benefits of integration vs. a manual submission process. Custom integration options will also be a topic of discussion related to GlobalLink’s API .

    3:30PM – 4:00PM Best Practices for Global Technology Deployments

    Harvey Bierman: Crocs
    Billy Nava, VP Retail Solutions,

    Scared about moving into new markets? Learn from industry experts about what works (and more importantly what DOESN’T work) when you are rolling out new websites in other languages.

    3:30PM – 4:00PM TransStudio Workshop

    4:00PM – 4:30PM GlobalLink Enterprise Reporting

    A key component to effectively using technology to manage global translation efforts is enterprise reporting. This session will focus on the types of reporting available in GlobalLink to track KPIs such as costs, efficiency, cost savings, TM usage, and other criteria vital to your business.

    4:00PM – 4:30PM Advanced OneLink Implementation

    Joe Kuefler: Division President OneLink Technology,
    Arman Rivard: Senior Onelink Engineer,

    Websites today are complex. With the introduction of Javascript libraries, there is more client-side code being implemented than ever before. This session focuses on how the OneLink proxy can work with JSON, XML, AJAX, and other dynamic technologies to offer a turnkey solution for even the most cutting-edge web content.

    4:30PM – 5:00PM Break

    5:00PM – 5:30PM Beyond GlobalLink

    Lisa Chan: VP,
    Roy Dvorkin: VP Media & Entertainment,

    Everyone loves GlobalLink (of course, otherwise you wouldn’t be here, right?). But we have other things cooking at TransPerfect to drive efficiencies in other areas of your business. This session will provide an overview of two of our newest technologies, Expert Booker (a solution to simplify requesting and booking on-site interpreters) and MediaNEXT (a tool to help you deal with multilingual video content).

    5:30PM – 6:15PMKeynote Presentation

    6:15PM – 7:30PMCocktail Reception & Networking

    7:30PM – 10:00PM Dinner Break

    10:00PM – 12:00AM GlobalLink NEXT Night Out

  • Track:

    General Session



    8:30AM – 9:30AM Breakfast

    9:30AM – 9:45AM Opening Remarks

    9:45AM – 10:15AM Opening Keynote

    10:15AM – 10:45AM TransPort Roadmap

    Joe Campbell: Director Technology Operations,

    Demo and walkthrough of TransPort: Recap of new features deployed in 2016, and preview of new functionalities that will be rolled out in next 12 months.

    10:45AM – 11:00AM Break

    11:00AM – 11:30AM Dell EMC Case Study

    11:30AM – 12:00PMGE Digital Case Study

    12:00PM – 1:00PM Lunch

    1:00PM – 1:30PM Workshop

    1:30PM – 2:00PM TransPort Workshop

    Joe Campbell: Director Technology Operations,

    Did you like what you saw during the TransPort Roadmap presentation in the morning? If so, this is your chance to get a closer look at the fastest-growing technology in the GlobalLink portfolio. Learn more about how TransPort works, and what business cases are best supported by this intuitive and powerful application.

    1:30PM – 2:00PM Using Machine Translation with GlobalLink

    Diego Bartolome: VP,
    Mark Ambrose: Global Director Content Solutions,

    Machine translation is becoming more accepted based on recent advances in overall quality. This session will provide an overview of different use cases for MT, available MT options, and how MT can be integrated into GlobalLink to provide a seamless and efficient experience for applicable content.

    2:00PM – 2:30PM The China Challenge

    Marc Johnson: OneLink Global Operations Manager,

    The Great Firewall of China blocks thousands of websites every day. In order to make it through, you'll need to know the do's and don'ts. From choosing the right fonts, to choosing the right Content Delivery Network, this session will help you get ready for China, and more importantly, actually working in China.

    2:00PM – 2:30PM Supply Chain Management in GlobalLink

    Did you know that Project Director can be used to manage multiple vendors and resources from a single platform? This session will provide a detailed look at how Project Director can act as the central hub to coordinate all of your translation requirements across any set of translators (internal or external) to dramatically reduce project management, time to market, and overall costs.

    2:30PM – 3:00PMGlobalLink & IRM

    Tankut Eker: Managing Director,

    Data security is more important than ever before. And more data is being shared for translation than ever before. So how can you be sure that sensitive or high-risk content is protected from the time you submit it for translation until you receive it back in-language? The solution is GlobalLink + IRM technology. This session will focus on the use case for our IRM solution and provide an overview of the level of security that is available for your most sensitive content.

    2:30PM – 3:00PM Internationalization Workshop

    Semih Altinay: Senior Director Global Testing Solutions,

    Thoughtful planning in software, web app, and mobile device graphical user interface (GUI) development vastly improves the localizability of these applications. This session covers topics like knowing how to apply internationalization (i18n) best practices, mitigate risk, and reduce stress on internal resources. All of these add up to a process that significantly reduces localization costs and speeds time to market.

    3:00PM – 3:30PM GlobalLink & SEO

    Colt Foutz: Director Search Engine Optimization,

    You are deploying GlobalLink to help you get into new markets more efficiently, but how do you optimize your website for local market SEO? This session will analyze three years of TransPerfect audit data and provide benchmarks for SEO readiness, as well as points to consider when preparing to launch your new localized websites with GlobalLink to maximize your ROI.

    3:00PM – 3:30PM In-Context Review in GlobalLink

    3:30PM – 3:45PMBreak

    3:45PM – 4:00PMClosing Remarks and Prize Drawing

  • 8:00AM – 9:00AM Breakfast

    9:00AM – 10:00AM Keynote Presentation

    10:00AM – 11:00AM Client Case Study

    11:00AM – 12:00PM Closing Session & Remarks

    12:00PM – 5:00PM Departures


What You Might Expect



If you have any other questions or inquiries related to the event, please email

What does the cost of registration include?

The GlobalLink NEXT registration fee covers admission to all sessions, breakfast, lunch, and the evening cocktail hour.

Is there a dress code?

Business casual attire is recommended for GlobalLink NEXT sessions. Smart casual or business casual is recommended for evening events.

May I bring a guest?

We encourage GlobalLink NEXT attendees to invite colleagues to also register for the conference. Space is limited for this event, so we suggest securing all spots as soon as possible.


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